š¾ About Us
Zenfari Pets was founded in 2025 after two anxious rescue dogs, Zoey and Zuma, were adopted from a shelter in Richmond, VA. Their struggles with fear, overstimulation, and adjustment revealed a hidden truth: most pet products treat surface needsānot emotional or sensory wellness.
As we helped them heal, we saw a bigger pattern. A friendās betta fish flared from light stress. A bearded dragon stopped eating under handling anxiety. A parrot plucked feathers in boredom. A lonely bunny became withdrawn. These werenāt isolated casesāthey were a wake-up call.
Thatās why we created Zenfari Pets: to support total wellness for every speciesādogs, cats, birds, reptiles, fish, and more.
We design and curate wellness products for physical, emotional, and sensory care. Whether itās a calming lick mat for dogs, a self-soothing catnip toy, or a quiet-feeder dish for sensitive reptiles, each item is chosen with purposeāto enrich, to restore, and to nurture balance for every kind of companion animal.
At Zenfari, we believe pets donāt need more stuff. They need better careādesigned for how they feel, think, and live.
Weāre just starting our journey, and weād be honored to have you with us. š¾